Adidas x Fenerbahçe Beko
A tribute to legacy, crafted for the court.
Services
Client
Adidas
The Project
We produced the launch video for Adidas’ new retro jersey designed for Fenerbahçe Beko Basketball Team. First worn during a EuroLeague match, the campaign combined cinematic visuals with interviews featuring team captain Melih Mahmutoğlu and three players. The storytelling emphasized club heritage through the “Sarı Miras” (Yellow Legacy) spirit, connecting tradition with today’s game.
Credits
Agency: Calling
Visual Direction: Sonique Works
Director of Photography: Burhan Üçkardeş
B-Cam: İbrahim Ahmet Derindere
Camera Assistant & BTS: Berke Cem Sönmez
Lighting Assistant: Fatih Özkan
Sound Recording: Onur Güney Kumaş
Editing & Color: Burhan Üçkardeş
Post Production Assistant: Berke Cem Sönmez
Sound Design & SFX: Burhan Üçkardeş
Visual Direction: Sonique Works
Director of Photography: Burhan Üçkardeş
B-Cam: İbrahim Ahmet Derindere
Camera Assistant & BTS: Berke Cem Sönmez
Lighting Assistant: Fatih Özkan
Sound Recording: Onur Güney Kumaş
Editing & Color: Burhan Üçkardeş
Post Production Assistant: Berke Cem Sönmez
Sound Design & SFX: Burhan Üçkardeş
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A celebration shaped by detail.
Flavor in motion.
A striking visual statement of form and precision.