MUTLER

From idea to identity.
Services
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Client
MUTLER
The Project
We led the visual direction of MUTLER, a Dutch furniture brand, from its foundation stage — including logo design, branding strategy, and overall creative positioning. The brand debuted in Amsterdam with a HORECA-focused collection designed by six independent designers. For the launch and trade fair presence, we produced merchandise visuals, manufacturing detail films, and artist interviews — shaping a cohesive visual narrative that introduced MUTLER’s identity to the international design scene.
Credits
Creative Direction: Sonique Works
Director of Photography: Burhan Üçkardeş
Camera Assistant: Berke Cem Sönmez
Editing & Post Production: Berke Cem Sönmez
Brand Identity & Logo: Burhan Üçkardeş
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