Welder
A limited-edition campaign film for the Year of the Dragon.
Services
Client
Saat & Saat
The Project
We created a cinematic film for Welder’s W75 Dragon Year Edition, produced in only 50 pieces worldwide to celebrate the Chinese New Year. The campaign highlighted the watch’s distinctive dragon silhouette, a symbol of strength and wisdom, and presented it as both a timepiece and a cultural icon. Through macro cinematography and stylized design, the film captured the bold character of this rare collector’s edition.
Credits
Director of Photography: Burhan Üçkardeş
Camera Assistant: Cihangir Erken
Post Production Assistant: Hue We Are
Production: Easy Peasy
Studio & Equipment: DigiONE
Camera Assistant: Cihangir Erken
Post Production Assistant: Hue We Are
Production: Easy Peasy
Studio & Equipment: DigiONE
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A celebration shaped by detail.
Flavor in motion.
A striking visual statement of form and precision.